Agua De Madre
We’ve been working with Agua De Madre to craft packaging that reflects their vibrant, living culture of fermentation. Their naturally sparkling water kefir is packed with billions of gut-loving live cultures, bringing a deliciously effervescent take on wellness. With a shared commitment to sustainability, quality, and bold design, our collaboration ensures their drinks don’t just nourish from the inside out—they arrive in packaging that’s as fresh and forward-thinking as the Madre herself. It’s been a pleasure working with the team, and we’re excited to see them continue to grow!
Q&A
Tell us a bit about your brand’s background and what inspired you to start.
I started making water kefir at home in 2017 and realised soon after a friend started selling it unbranded in her lovely restaurant Moro that we might have a business. So many people did not want to drink alcohol but wanted a classy grown up alternative. Many of her customers are city lunch time execs who contrary to expectations are cutting down!. Agua de Madre fill that need. I was always interested in Food and not really drinking much myself I was inspired by having a version of water kefir in a delicious sustainable restaurant in Brighton. It had a yeasty complex mouthfeel and no alc!! All round winner. A clear winner when you go up against sweet softs and regular fizzy drinks. Even Tomato juice was not hitting the spot. My social life expanded again and restaurant meals you no longer feel like the poor relation not drinking wine. Agua De Madre is a perfect match for most food.
What’s been the biggest challenge in growing your business so far?
There have been multiple challenges but expanding production to meet demand has been a wonderful challenge as has been raising money to grow fast. Not sure investors realise your money is 63% safer with a female founder!
How did you first hear about Freckl, and what made you decide to work with us?
My marvelous MD Leon Pullin knew all about FRECKL and was immediately impressed with the quality of its work..
How has Freckl supported your packaging projects?
Freckl has been a game-changer for our packaging, excellent print quality, recyclable materials, and accommodating to our various needs.. Fast, reliable, and genuinely invested in what we do. Couldn’t ask for more!
Looking ahead, what are your goals and how do you see your brand evolving?
We see ourselves taking on the healthy soda market. We are a functional drink and know that most of our consumers are happy to swap out for our gut health delicious Agua. “Like Soda but good for you”! We would like to cement our retail presence in the UK with some hefty grocery listings (Ocado is imminent) and are also looking at export to Europe and if at all possible in this climate the US. We know our branding and name make us super accessible and our message to give back to Madres with 1% of GP to local and international charities plus our B Corps pending means we are the only choice for any discerning consumer!
What advice would you give to other startups or small businesses looking to stand out?
Make sure your product is super accessible with the branding and your messaging is clear. Have a mission statement ready to go and of course get your packaging needs solved by FRECKL!
Check out Aqua de Madre’s full range of gut-loving goodies and give them a follow while you’re at it!